Creating a site for your business is one thing, ensuring it is able to convert customers is quite often another.

Setting up your business online may seem like a relatively simple process these days.

After all, not only are there many companies willing to do it for you, but there are also a wide range of free tools and resources that can help you maintain your presence and make the most of your site.

However, the ease with which you can create a home for your business online shouldn’t be confused with the ability for your business to then make sales based on that home. To truly take advantage of an online presence, your business needs to not only make itself available to customers, but to also engage with them.

One of the biggest problems for companies who have created websites that are primarily concerned with maintaining the brand they have spent so much time and money perfecting is a site that is hard for a customer to navigate and interact with.

I receive a lot of SEO questions from business owners who want to spruce up their aging websites, but are dead afraid of losing their existing search engine traffic. And for good reason. Going live with a redesigned website without considering the SEO implications is like being ensnared in a nasty trap that you cannot escape from. It’s hard to make monéy while stuck in a trap!

With that in mind, here are a 3 SEO traps to avoid before, during and after you develop your website:

SEO Trap #1: Your Content Management System

If you are switching to a different content management system, (CMS) it often means that the URLs from your current site will have to change to something that fits with the new system. It’s likely that the new URL naming convention will not match your old one.

The Escape: If this is the case with your new back end, then 301-permanent redirect all of the old URLs to their new counterparts if you can. If this is a practical impossibility, then review your analytics to find the landing page URLs within your website that receive direct search engine visitors, and redirect those. Also redirect any URLs that have links pointing to them from other sites. While it’s best practice to redirect all URLs, those that don’t receive any direct search engine traffic and don’t have any external links are less important.

SEO Trap #2: Your Site Architecture

Your new website is likely to be sporting a brand new navigational scheme as well as an overall change of its site architecture (how each page links to each other). This is a key element in determining whether pages from your website will show up in the search results. For instance, if you take a page from your website that is currently featured in the main navigation (meaning that every page of the site links to it) and you feature it less prominently within your new website, don’t be surprised if it doesn’t show up in the search results for its targeted keyword phrases as it used to.
The Escape: You can tell the search engines which pages are the most important ones on your site by how you link to them. Be sure that the pages you are optimizing are linked from your main navigation so that they will receive the internal link popularity they deserve. They’ll stand a much better chance at bringing you targeted visitors than those that are deeply buried.

SEO Trap #3: Your Content

If you hadn’t previously optimized the content of your old site, I highly suggest doing so with your new site. This means that you research the keywords that people use at the search engines to find products or services like yours, and then use them strategically within each page of the website. Doing so will likely boost the targeted visitors to your site fairly quickly after going live.

On the other hand, if your existing site was fairly well optimized and already bringing targeted visitors, you’ll need to be careful about the content that you change. While you shouldn’t be afraid to make your content better, it may not be a good idea to completely rewrite old content that was working for you. You’d be surprised how many marketers decide to change their website messaging without even realizing that it was previously optimized to bring in targeted visitors.

Still, your website redesign is a good time to work on increasing your website conversions. All the targeted visitors in the world are of no use to you if they don’t take any of the actions you’d like them to take. Rewriting some of your content to convert more visitors into buyers is a good thing as long as it doesn’t decrease the number of those visitors. Again – this is where you’ll need to review your analytics reports to determine which pages were your best performers.

The Escape: If you find that your existing page content was bringing in search engine traffic and conversions, think 10 times before changing it! If you’re certain that your new content is much better and more in tune with your company’s message, then try testing it against the old copy through a tool such as Google’s Website Optimizer. You may be right, but you won’t ever know for sure unless you test it.

The Booby Trap!

Don’t forget that title tags are an important part of your content as well. Sadly, one of the most common mistakes during a redesign is to inadvertently lose all the previous title tags.

The Escape: Don’t go live with your new site without proper (unique, relevant and keyword-rich) title tags in place on every page. You will absolutely take a huge traffic hit if you do. Make sure that your new CMS allows you to customize the title tags of every page as needed. If it doesn’t, then find a new CMS that does. I can’t stress this enough because title tags are so important to SEO. It’s fine to dynamically generate them based on specific rules, but some pages may need their titles to be customized for best results.

These 3 traps are just a few of many you may face as you redesign your website. Don’t be one of the many who wait to go live with their site and THEN call an SEO consultant for help. Bake your SEO into the new site from the start to avoid any loss of search engine visitors, while ideally increasing them. There’s no reason why your visitor count should take a hit with a new design — but only if you are prepared to avoid the traps!

We often get requests in to assist people with building their websites – no surprises there; we are, after all, a web design company.

But these requests often need to be translated from some form of Klingon or other alien language since often it feels as if the potential client is just making a fleeting visit to planet earth.

Some examples:

“Hi, i would like to start an advertising buisness (sic) that allows me to generate money while people are surfing into my web. The problem is I just do not have enough info about Enzine.”

“I require a website that I can use to have customers registering and bidding online, also need to have a feature where users can buy tokens.”

“I want to have a web, graphic and search engine software. If you can’t you can’t design me the software, how about you give a search engine quote. I just want only 5 pages and the rest I will do. I am a web designer so I find it difficult to design search engine for my self.”

We also get requests from people who want to have Facebook clones, Ebay type sites or a shopping cart ‘like Amazon’.

One of the biggest problems seem to be that of unrealistic expectations of what a website can do or cannot do, and how much it will cost.

What people do not realize are some of the following factors:

1. It is a lot more difficult to ‘make money on the Internet’ than other people would want you to believe. It is in Internet Marketers and other ‘gooroos’ best interest to let you believe that making money with a website is as easy as pie.

The hard truth is that turning a profit from a website is really, really difficult, especially one that is aiming high. Even wildly successful internet endeavors such as Facebook and Amazon took years and years before they started to show profit.

2. In a lot of cases, people just do not know enough about the Internet and how it works to start up such a venture successfully.

That is not to say that we are belittling people who want to start ventures such as these. We all have to start somewhere, and even Jeff Bezos and Mark Zuckerberg at one stage knew nothing about the Internet or websites, but come on… there is a wealth of information available out there today as well as these sites that can be used as case studies. How much did Facebook cost to implement? It is reputed that angel investors poured hundreds of millions of dollars into the site.

We then get requests for social networking types of sites with clear ‘want to make millions’ aspirations behind it and when we try and understand the client’s budget it is in the region of about $1000 – if we are lucky.

3. People seem to really think that getting the site built is enough. They suffer from the classic ‘build it and they will come’ fallacy. There is no clear understanding of what it takes to get visitors to a site, or how to market the site either online or offline.

This leaves us, as the web design company, with an ethical dilemma. Do we implement the site and leave the client to his own devices? A version of ‘take the money and run’? Or do we tell the client that his brilliant idea is just never going to fly.

Unfortunately that means that we will probably go out of business too since about 50% of the websites we build are based on some crazy business idea. The other alternative is to act not only as a web design company but also as a consulting firm, dispensing advice, coaching and guiding the client.

After all, that is really what customers expect from a web design company, not so?

The question is – how much is this advice worth and how does one work it into the business model of the web design company?

This type of advice and consulting takes up an inordinate amount of time and effort and working that into the costing of a website tends to push the costs up even more – try and work those costs into the ‘new cool social networking site that will merge Facebook, Youtube and Twitter, to be called YouTwitFace, site’ and see what happens to website costs!

Are you looking for a web designer to get your website design projects done? Hiring a web designer is a crucial decision and there are a number of factors that should be considered while choosing a web designer for your website design projects.

This article from ATAK Interactive, a Los Angeles Web Design company will break down the essential 10 characteristics to look for when choosing someone to design your website.

Experience

One should find out how long their website developer or website agency has been in business and what type of projects they have worked on. There are many models for websites, and often someone whose past experience with a similar client type will be an advantage to you.

Past experiences with similar business types should lead to quicker discovery because that website designer knows what options there are and what questions to ask. Also, make sure that your developer is working with modern technologies and best industry practices, no matter if they know your business model or not.

Modern practices lead to better search engine results and good usability across multiple browser types and operating systems.

Development Skillset

Although this may be harder to hone in on, ask your website developer or website agency about their skill set and attention to best and industry standards. Ask if they are using most modern HTML coding, high quality CSS for best cross browser compatibility, smart basic search engine optimization practices, and a site that is foundational in that you can add more pages or content down the line. You may want to ask how far their technical strengths are in custom programming, ecommerce, content management system development, or other skills if you know you may need them.

If you want to sell products online, you will need a website developer who has a lot of experience in ecommerce design and development. Often, as a company uses the web more and more, business owners find they need more than one person do handle all skill sets needed for a particular website project.

Website Portfolio

A website company’s work will most often speak for itself. Decide if you like their website design portfolio.

A design portfolio will show you what styles a website company can deliver and what type of features to expect in their page designs. When you look at a website design portfolio, you can form questions about those designs that may lead to a better design for you. If you see something you really like one of the website designer or website agency designs, you can point out what you like about it, what you want, and what you do not want.

Client References

Ask for your website designer’s client references. Who better to talk to than current and past clients? One should not feel strange about asking for this.

A website is often not a small investment and one should be sure he or she knows what the website developer’s customers are saying. You may want to talk to client’s who have similar projects to yours.

Strategy

A website project requires proper preparation, attention to detail, collaboration, and more. Organization becomes as important as any of these items.

You will want a website designer who can effectively communicate with you and your personnel, from project start to project completion. If you need a hand holder, hire a hand holder. If you want someone who will come in for planning meetings once a week as part of the project, hire someone who can commit to that.

A website developer needs to have organizational tools in place to keep the project on time and can get all involved to meet deadlines in order to meet time goals. Ask your website developer how a project process will go and see that you can agree to meeting times and other requirements for good outcome.

Availability

If you know when you need your website to go live, make sure your website developer will be able to make him or herself available to meet your deadline. If they have many projects at once, make sure they will make your project as important and will meet your time requirements.

Flexibility

On the other hand, if you require a designer who can be more flexible and accommodate you when you can make time, see that this can be done. If you know you want many designs or may change your mind in the middle of the project as to what direction you want to go, make sure you developer knows this and can work with you.

Developers may require more or less money depending on the flexibility you need. If you need the flexibility, however, the change in price may be an easier decision that if you did not.

Location

Website designers have the luxury and flexibility to work wherever they have a computer with their website design software tools and utilities. Some designers are less flexible in that they require the ability to work from home or from an office that is provided for them.

A website client must determine what type of communication is required, especially when considering websites will need updates. Your website designer will probably be someone you will work with for quite a while if all goes well.

If your business is in Los Angeles, California for example, and you require someone to visit your office once a month, you should probably hire a website designer who lives in Los Angeles or nearby.

Education

Many website designers teach themselves or take specific courses in school to be able to do what they can do. A degree is not a requirement, as nothing speaks for itself like a good website design portfolio, but a degree in a related field does add credibility.

Degrees in Marketing, Graphic Design, Business (with emphasis in e-business), Communication, Programming, Sociology, and Psychology are additional assets. Often, when an agency is hired, they will have people with various degrees. Many eyes on your projects from diverse backgrounds may help better user experiences for all personality types.

Personality

Do you like your web designer’s attitude, their tone, and the way they dress and present themselves when in your company? Make sure you feel comfortable with the website designer you choose because you will most likely work with this person for a long time.

Websites need updates and website trends change. You will want a website developer who will communicate with you about all of the things you can or should be doing with your website. Again, do you like the people you are about to hire?

When it comes to website styles, there are too many to list so for this article so we’ll discuss the most popular styles on the Internet today.

Since the invention of the World Wide Web in the nineties, the Internet has become a market place for anyone aspiring to make money on-line by building a website and selling a product or service.

After the Dot Com crash around 2000, Internet entrepreneurs have been reinventing themselves. The Internet still produces millionaires, just not at the same rate as the nineties.

These Internet pioneers have done so based on billions of dollars in sales that are generated each year by way of the Internet and there is no end in sight. If you have a product or service, the world is your oyster and you can also participate in the post dot com market. Websites are going up at rates too difficult to put an actual number on.

Beginners try their hand at building websites and often find themselves getting stuck with how to get a site up and running. The first step is to find the style of website that fits the product or service you offer. Once you have figured out the style of website you want to build, make sure the product or service you offer is something that is in demand.

Technically, you can turn any website into a site that generates sales if you understand the basic needs of consumers. The most popular reasons people buy products on the Internet are simple. They want to be happy, healthy, wealthy and sexy. Keep these motivating factors in mind as you build your profitable website.

Your website must satisfy the needs of consumers. This will require you do market research to see if your product or service is in demand. You can find out by searching the web to see how many people are already searching for what you’re selling. If the numbers are high, you have a good chance of experiencing success.

The big quest for information has opened up a plethora of websites that sell self help EBooks. EBooks can be found on just about any subject you can imagine. People have strong desires to consume information that will help them improve their lives.

The word Infopreneur is a play on the word entrepreneur. An Infopreneur style website has become popular due to authors selling eBooks on how to do things yourself.

eBay on-line stores were made popular when people found out they had merchandise stored in their garage that other people would pay money for; such as old bicycles, shoes, clothes and just about anything you can think of.

Affiliate marketing websites are extremely popular nowadays also. Major companies pay a percentage from sales of their product if the sale of the product was initiated from your website. There is an art to this type of website that must be studied before you try it.

A personal website is tougher to sell from depending on who you are. The famous Kardashian’s are able to sell products from their personal websites mostly because of their fame and notoriety.

Google AdSense websites have made a few website owners wealthy. AskTheBuilder.com is a good example of a successful Google AdSense website. This style of website must be about a popular product or subject and get tons of traffic.

Ecommerce websites can be lucrative and definitely provide a service for the public such as eBay, Walmart, Target and many others. Ecommerce websites usually have a multitude of products and a huge warehouse to store them.

Last but now least is the Review website style. This website model can also be lucrative because it provides a service in the form of sharing a personal experience you had with the product.

You love it so much that you write a review about it and share it with the world. You also highly recommend that consumers buy it based on your experience. Because you recommend the product and help facilitate the sale of it through your website, you get a percentage of the sale.

This is by no means an exhaustive list of website styles to look at. As you surf the net you’ll see hundreds more. As you look to decide on the type of website you want to build to make money, always keep the goals of the consumer in mind.

My Top Three Tips for Building a Successful Website.

1. Discover the style of website you want to build.
2. Understand consumers are driven to be happy, healthy, wealth and sexy.
3. Sell products and services that solve problems for consumers.

Many site owners make the mistake of building a website without laying out a clear plan for their online business. This is a sure set-up for failure. There are 1000s of abandoned sites on the web due to lack of careful planning. Before designing your website you should ask yourself some questions to avoid making mistakes down the road.

10 Frequently Asked Questions (FAQ) About Designing a Website

1. What Are Your Business Goals?

It’s easy to say, “I want to make monéy,” however, this is not a great motivator. Think of a deeper motivation that you feel passionate about e.g. “I want to have the financíal freedom to spend more time with my kids as they are growing up.”

2. What’s the Purpose of Your Website?

This is the question most visitors will ask when accessing your website. Your home page must clearly explain the purpose and benefits of the products and/or services you are offering.

3. What Type of Products or Services Will You Sell?

Research the marketability of your products or services by doing keyword research. Use the Google Keyword Tool to find out how many searches your main keywords receive every month. If there are no searches, it means there is not much demand and therefore not worth marketing.

If it is a very competitive market (millions of searches per month), it may be difficult to stand out from your competitors and create a profitable online business.

4. How Many Products Will You Sell From Your Website?

This will determine how many pages your website will have. If you’re only selling one product or service, you may only need 4 web pages e.g. Home, Product (or Services), About, Contact. If you’re selling 100s of items, you will need a database driven site to store and manage all of them.

5. How Many Variables Does Your Product Have?

Variables may include size, color, type, sku#, shipping, tax? Make sure your shopping cart allows you to include these variables.

6. How Will You Accept Online Payments?

To accept bank card payments online, you will need a shopping cart, merchant account, payment gateway and SSL certificate for secure transactions. This means you will have monthly fees and processing fees every time a customer purchases something from your website.

A less expensive option for accepting payments online is the Paypal shopping cart. You don’t need to purchase a separate merchant account, shopping cart, payment gateway and secure certificate. For a small processing fee it takes care of all this in one place.

7. Do You Have a Web Hosting Plan?

Your website needs to be hosted on a server for it to be available online. Select a hosting plan that has sufficient space for all your files and bandwidth to receive 1000s of visitors each month. Make sure you have the flexibility to upgrade your plan should you need more space and bandwidth.

8. Will You Need to Maintain the Website Yourself?

Asking this question before the design will determine what software your designer will use to build your website. If it only consists of a few web pages which don’t need regular updating, then use software such as Dreamweaver to build it. It creates clean code and you will have only a few files.

If your website has 100s of pages, consider a content management system such as WordPress, Joomla or Zen Cart. They all enable 100s of items to be stored in a database. The website can be managed (add, edit, or delete items or pages) by logging into an administration area.

9. Do You Have a Marketing Plan?

To create a profitable online business you must create a plan to promote it. Some methods may include, search engine marketing, pay-per-click, article marketing, press releases, social media, video marketing, etc. Website campaigning needs to be done frequently and consistently to be effective.

10. How Will You Monitor Your Website Statistics?

Check if your web hosting plan includes site statistics (e.g. AW Stats). If not, create a Google Analytics account and insert the code on your web pages. It will track how many daily, weekly, monthly, yearly visitors you receive, where they are coming from and what keywords are being used to find your site in the search engines.

If you answer these 10 questions first, you’ll avoid the pitfalls of designing and building a website and add to your potential of creating a profitable online business.

The definition of a landing page is simply “the first page that visitors hit on your site,” so it is not strictly a certain page but any page that a user “lands” on. All websites have landing pages, whether they like it or not, even if it was not specifically designed as such.

Landing pages can have a substantial impact on your e- commerce website. A poorly-developed one can hasten its breakdown just as an effective landing page can drive traffic to your site, respond to calls to action and make your business website a success.

One vital measure of the effectiveness of your website is the “bounce rate,” or the percentage of visitors who immediately leave your site without making any other click. The bounce rate is inversely proportional to the effectiveness of the landing page. Basically, this means that a high bounce rate indicates that your landing page isn’t compelling enough for the visitor to pursue his interest or take some other action.

Normally, the home page is the primary landing page of most typical websites. But more and more, site owners are designing landing pages outside of the home page, and for good reason.

Most users prefer to skip information which is irrelevant to their needs. They want to get directly to their search, hence the need for a landing page that delivers just that. They can avoid the delays caused by having to click through pages and pages of information when they already have something in mind.

Landing pages serve their purpose when the site owner knows the kind of visitor they are targeting. This is determined by knowing what the visitor clicked on to arrive at your site. A visitor who clicks on an ad for your product would not want to go through other pages to get the information about the product. Webinars, other event registrations and special presentations make use of this same principle.

Not all visitors are looking for the same information. One may click on your link after reading an article you submitted to a consumer review site while another may arrive at your site after viewing your infomercial ad.

For each specific visitor, you can design a landing page that will cater to his needs and contain the information he is looking for. For example, infomercial viewers can be directed to www.yoursite.com/infomercial, while visitors who clicked on your banner ads for this month’s special will be directed to www.yoursite.com/specials.

These landing pages should be evaluated for their effectiveness. The bounce rate is a key measurement for determining the effectiveness of landing pages.

Another measure for landing pages is the success of a “next action.” It might be purchasing the product, requesting more information, signing up for a free product tryout, etc.

Determine your conversion rate by dividing the number of action takers into the number of visitors. A typical conversion rate is 3 to 5 percent for lead generation pages and 1 to 2 percent for e-commerce sites. If your site is successful, you should be getting twice those numbers.

A concept that is intrinsic in creating effective landing pages is “alignment.” This is the connection between your source (where the visitor came from) and your landing page. The more connected they are, the higher the success of conversion.

A good example is a banner ad for a specific product from a beauty products company. Clicking on the banner ad and being directed to a landing page showing the exact same product yields a higher conversion rate. If the alignment is not present, on the other hand, there will be a significant reduction in conversion rates.

In general, a landing page must stir these positive emotions in a visitor for it to be effective:

Credibility

Your page must be able to capture the visitor’s trust by presenting a credible appearance. Drop anything that can cause a negative effect in the minds of your visitors, such as a lack of contact information, grammatical errors and typos, buzzwords, “marketese” and jargon, fuzzy or blocky graphics and too much use of serif fonts, like Times New Roman.

Recognition

Your page must provide your visitor a “This is what I’m looking for!” moment upon landing.

Persuasiveness

Your page must be able to convince visitors that your product or service can help them achieve their goal. Keep in mind what attracted the visitor to your product in the first place so you will understand what he is looking for.

Action

You must highlight an action for the visitor to take while he is on your landing page.

Techniques to Use with Landing Pages

Here are some major principles to guide you in the process of developing an effective landing page:

Make the Visitor Feel an Instant Affinity With Your Page

The top half of the first screen should be effective in making the visitor feel that he has come to the right place. The use of the right taglines, images and a position statement (usually about 12 to 15 words) can help to establish your declaration and inform your visitor what the site is about.

Use Specific Headlines and Sub-headings

Throughout your page, include relevant headings and sub- headings so that as the visitor skim reads the page they can see what a particular paragraph or section is all about. This helps him decide whether he will read the text or which section he is interested in. The longer the page, the more you should be using sub-headings. The headline should be aligned as closely as possible with the banner ad or whatever the visitor clicked on to arrive on your landing page.

Focus on a Primary Goal

A landing page can achieve only one primary goal. Examples of these goals are a lead capture mechanism, such as a free demo or product trial, or to lure the visitor to go further and view your main site. The best results come about when you focus on your goal. However, a secondary goal is possible in a landing page. For example, if your primary goal is to make the visitor purchase your product, your secondary goal would be to entice them to sign up for newsletters or emails to receive choice offers.

Use Multiple Calls to Action

Using multiple calls to the same action supports the one primary goal principle. This holds true on a long landing page. A page that doesn’t go below the fold may need only one call to action. Overall, one call to action above the fold and another at the bottom of the page are good.

Author: Colette Mason

Are you fed up with feeling baffled by search engine optimization (SEO) because of jargon and poor practitioners? Do you feel you have been charged too much for less than you were promised? This two part article sets out to explain the process and put you back in control.

If you have focused objectives and a clear online strategy then SEO will almost always be a good cost effective addition to the marketing tool set. The first thing to understand is that search engine businesses, like Google, Yahoo and Bing, have customers to satisfy too. Their customers are searching and they expect to see the ‘best and most relevant’ search results. I expect like me, you get frustrated if your searches bring irrelevant results first. No surprise then, that the methods used by the search engine operators are designed to deliver customer satisfaction. They work hard to eliminate bogus SEO services that aim to cheat.
It is possible for you to make your website ‘the best and most relevant’ for certain searches and to convince the search engine operator you are just that too. That is SEO. Each of my 11 steps to SEO heaven is necessary. I assume that you will be committed to a long term marketing strategy, and to measuring results with a view to adjusting your activity. The steps include those of preparation as well of those of continuous repeated activities. The early preparatory steps are perhaps the most important as errors here will frustrate the effectiveness of the later ones.

Armed with our clear objectives and online strategy:

Step 1 to SEO Heaven – Keyword Research

A vital first step that should not be undertaken lightly. While experienced pay-per-click advertisers will know that you can easily test and change hundreds of keywords in paid search campaigns, they should understand this not possible for organic search optimization. It is normally advisable to concentrate on one to five key phrases for the whole site around a core theme. Then, for individual pages only one to three phrases. For large sites with hundreds of pages it is hard to optimize every single page. The effort and cost of SEO to the full extent produces diminishing returns.

Step 2 to SEO Heaven – Competitive Intelligence

SEO is competitive. There is only one front page and only one top slot so it is important to know your competition and perform better. What are they doing? Where do they rank and for which keywords? Who is linking to their website and why? The less competitive your industry is online the easier it is for you to outperform your competition. This is an important determining factor in the cost and resources necessary to achieve your desired SEO outcome.
Step 3 to SEO Heaven – Web Design and Development

Like trying to cable an old building for modern communications or boosting performance of an obsolete machine, fixing a bad website design is much tougher than building properly from scratch. When you create a new website, make sure to consider search engine friendly design and architecture before and during the actual development of the website. Almost all template-based websites are tough to re-engineer for SEO. A good design from the start will save you a lot of time and money. In most cases it will put you ahead of a considerable number of your competitors. In most cases a high performing design for SEO is also a user friendly design, but occasionally compromise is necesary.
Step 4 to SEO Heaven – Get Your First Inbound Links

There is no need to pay to submít your website to any search engine. Just as soon as you create inbound links from other websites to yours the search engines will find your website.

There are plenty of scam products and services. Avoid them. They are a waste of your money. No one can guarantee you a number 1 ranking. It must be earned and maintained by being the best and most relevant.

There are some web directories that are recognized by search engines and gaining a trade listing there will be a helpful kick-start to your SEO campaign. Then ask your customers and suppliers to place a link to your website from theirs. Most will be pleased for the favor to be returned.

Step 5 to SEO Heaven – Sitemaps

The larger search engines allow webmasters to submit a sitemap to them via a webmaster console. The search engines also provide reports and other useful information, such as technical problems with your websites you might not be aware of via their console. Even if you decide against the submission of a site map to the search engines, it is advisable to create an account and register your website with them, just for the reports and statistics they provide free of charge and which are invaluable for your internet marketing efforts.

After completion of the first 5 steps, schedule them for occasional review. The remaining tasks require regular and repetitive effort. In Eleven Steps to SEO Heaven (steps 6 to eleven) we look at taking a website that is a SEO ready site with a ready to run campaign and look at the steps and work needed to claim a high search engine ranking.

Author:
Tim Meadows-Smith

RV Sitebuilder 3 is an online website creator or (CMS) content management system, which has over 700 templates to choose from to create your own website with. and from the many template options there are even more colour schemes to choose from. This gives you a unique style and many oportunities to add your own unique flavour to your website. all that is left to do is to add your content and go live. Within an hour you can have a website up and running, selling your products to the world. RV Sitebuilder is available on all our web hosting packages A demo of RV Sitebuilder is available on their Website RV Sitebuilder Try it out today!