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8 Easy and Simple Ways to Add Likes to Your Facebook Page

Posted on : 25-05-2012 | By : Webstyles | In : Marketing, Tools

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As the internet and Social Media evolve one thing is clear – Facebook is king. Fast approaching 1,000,000,000 members (yes that’s ONE BILLION), Facebook is the site where everybody is spending time online!

“Every successful business depends on people – Facebook is where they are spending their time online. Either you will use Facebook and succeed or you will not embrace Facebook and fail.”- Sean Malarkey

When you start your marketing, the first thing to do is to open a business page. Make sure that all information you put on your page is genuine and not defamatory. This will make potential customers trust you.

Now, let’s see what are the 8 easy and simple ways to boost your Facebook likes.

1. Tell Your Friends to Like You!

Make sure you let your Facebook followers know that your business needs more likes, and that you would appreciate it if they visited your business page. It’s an easy way to get started and build an initial following.

2. Interact With Your Customers

This is probably the biggest way to generate likes. It may sound obvious, but when people “like” your business, they genuinely like your business, and like you as well. If they know that the people behind the business are receptive to their wants and needs, customers will like you. Regularly responding to comments on your wall not only will help you gain more likes, but will help you have a better understanding of what your customers’ needs are.

3. Use the Like button

The first thing that you can do is use the Facebook “like” button on your blog site. It is very efficient and easy to install as well. I recommend the WP FB Like plugin if you are using WordPress for your blog site.

4. Adding a Facebook Fan Box to Your Website

This is an extremely effective tool. The fan box should be prominently displayed on your site. If someone visits your website and notices that you are on Facebook, the chances of them clicking on your fan box and checking you out are very good. Many people stay logged into Facebook by default so it is a simple point and click that will land them on your fan page. If you don’t have a fan box, get one up as soon as possible.

5. Invite Your Friends With Text Messaging

You can send a text message to 32665 (FBOOK) with the words fan yourusername or like yourusername and they will be added to your fan page. This is a great way to add fans when you are hosting a webinar or giving a presentation to a live audience.

6. ASK Questions

Interact with your Facebook fans by asking questions, conducting polls, allowing them to tag photos and have some fun. Ask their opinions about the latest gadgets or what they expect from your blog. This is a great way to “LISTEN” to your followers; you will find out what they think, what they are looking for, and what they need. Then you can respond accordingly.

7. Status Tagging

Status tagging is a great way to recognize someone and to network value. You can share valuable content and provide added publicity for the originator of the material by using the status tagging feature.

Your fans can then check them out and see other valuable content they may provide. The return on this is that your fan page will also gain some visibility from the status tagging. You can tag both a person or a page by typing the @ sign and then the name of the person or page that you wish to tag. A pop-up box will appear with suggestions as you begin to type. You can choose the right one without having to continue typing the full name.

8. Use the Power of Contests

Contests are BIG and everybody loves them! I suggest checking out WildFireApp. There are some rules and regulations on contests via Facebook so make sure you check out the rules before you get started. You can find the rules here.

There’s nothing more fulfilling than seeing that the number of likes on your Facebook business page has grown. So what are you waitíng for? Go and build a strategy to boost your likes and watch your business flourish!

Compare Important SEO Information for Two Sites at the Same Time

Posted on : 24-05-2012 | By : Webstyles | In : Tools

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Analyze and compare your site against a competitor’s site at the same time with The Side-by-Side SEO Comparison Tool. This free SEO optimization tool helps you to see an SEO analysis of two sites so you can compare meta data, headings, keywords and more.

Is Email The Future Of Social Media

Posted on : 23-05-2012 | By : Webstyles | In : General, Marketing, Tools

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It’s quite interesting that despite all of the social media offerings and new features from social networks that have come out over the last several years, we continue to see not only email continue to thrive as a communication channel, but increased focus put on it even by the major social media channels. This seems to indicate that email is here for the long haul.

The actual social significance of email is interesting in itself. Another recent study found that the contents of your email inbox reflect your real life ties to the people in your life, as Drew Bowling reported.

Facebook introduced its own email addresses and its social inbox in 2010. Now, the company is again putting email in the spotlight as it has linked users’ timeline names to their Facebook email addresses. The company writes:

Starting today, we’re updating addresses on Facebook to make them consistent across our site. Now, the address people use to get to your timeline and send you email on Facebook will be the same.

Updated addresses will be rolled out over the next few weeks. Note: Anyone who already selected an email address will not be affected.

Despite comments about email “probably going away” once made by Facebook COO Sheryl Sandberg, it’s clear that Facebook recognizes its continued importance. Hell, even Mark Zuckerberg’s dog users it:

View Image Here

While Google considers Google+ its “social spine,” it has integrated it into Gmail, and will probably continue to do so in more ways. From a competitive standpoint, it makes sense for Facebook to merge social network connections with email as well. The two companies already compete in numerous areas, and will probably end up competing in even more (possibly even search).

In a previous article, I asked the question: Can Google+ rival Facebook? I’ve been hoping people would read the article before answering that. In summary, it’s about Google+ as CEO Larry Page described it during the company’s earnings call this week. He described it as consisting of two parts: the “social spine” and the “social destination”. Most people probably think about the social destination part when they think about Google+, and for that reason, would most likely respond with a quick “no” to my question. However, it’s the “social spine” part, which makes the question more intriguing in my opinion. Google already has Facebook-like user numbers. YouTube alone has 800 million monthly active users. When you consider Google+ as the “social spine” of Google itself, the whole thing becomes framed as Google vs. Facebook rather than Google+ vs. Facebook, and that sounds like a much more interesting match-up.

Back in Google’s pre-IPO days, Google was known as a search engine. These days it’s known as a tech giant with its hands in just about everything tech/Internet related. Facebook is only getting ready for its own IPO. It makes you wonder what Facebook will be like ten years from now. These days, Google has its own mobile operating system (actually two), futuristic glasses and cars that drive themselves, just to name a few things. What might we see from Facebook down the road?

The point is, these two companies (certainly with others in the mix as well) are already competing in an increasing number of areas, and you have to wonder if that number of areas will continue to grow.

At the heart of many of these areas will be users’ social connections. That’s where Facebook began, and that’s where that “social spine” comes in for Google. Email, however, is a major, and still more popular element of social connection. Facebook may have started in social, but Google’s been doing email for much longer. In fact, many of you probably use your Gmail address to log into Facebook on a daily basis.

We’ve really only seen the beginning of what Google is going to do with Google+. Larry Page made that clear during the earnings call too. There are already 120 integrations, but Google is focused on making more. Google+ may be the “social spine” of Google, but email is still part of the Internet’s backbone.

Google will continue to look for innovations with Gmail too. I’d be very surprised if we don’t see Facebook looking at what it can do with email even more too, especially now, with the direct timeline link. Of course, others will continue to look for ways to innovate as well. In fact, some former Googlers are doing this right now with Fluent, which brings a social media-like format to email.

Email led to social media in the first place. It’s quite interesting that it still plays such a large role, and may even be a significant part of where social media is headed.

Keep Track of What People are Saying about Your Brand with SocialMention

Posted on : 22-05-2012 | By : Webstyles | In : General, Tools

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Want an easy way to see what people are saying about your site or 
product on Facebook, Twitter, Digg and more? SocialMention is a 
social media search engine that will help track of all your mentions 
on the web. Just type in the site, product or keyword and this tool 
will display all kinds of information including top keywords, users, 
sources and more. It will also show direct links to the most recent 
posts on various social networks. 

http://www.socialmention.com/#

Use URI Valet to View Server Headers, Object Details and More

Posted on : 21-05-2012 | By : Webstyles | In : General, Tools

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Check out URI Valet to view all kinds of important information regarding your site including download speed, server headers, object details and more.

It combines over 10 structural tools in one so you can see everything at a glance. This tool also lists all internal and external links and validates them. There are graphs regarding object size and download time to print out as well.

Get Help Generating and Manipulating Keywords

Posted on : 18-05-2012 | By : Webstyles | In : General, Tools

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Need help with more than just coming up with keywords? Keyword Pad is an advanced keyword generation tool with many features. This tool not only helps come up with keywords, it allows you to clean keyword phrases, search and replace, and merge and export keyword lists.

How to Ensure Your Website and Pages are Discoverable with Sitemaps

Posted on : 17-05-2012 | By : Webstyles | In : Website Design

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Sitemaps are used to tell the search engines about pages on your website that may not otherwise be discovered by the search engines. Generally there are two types of Sitemaps – a HTML Sitemap or a XML Sitemap. Both types will contain a list of the URL’s that lead to pages within your website.

The HTML Sitemap will contain an organized list of HTML coded text links pointing to the important pages on your website. See an example of what a HTML Sitemap looks like at:

Sitemap

 

Rise to the Top of the Search Engines with Superior SEO

 

The XML Sitemap will contain a XML structured list of URL’s pointing to all pages on your website which you want the search engines to know about. See an example of what a XML Sitemap looks like at:

Sitemap.xml

If you are knowledgeable about HTML and you know how to hand code, you can create your HTML Sitemap file using a text editor such as Notepad. If you want to spend less time creating the file then use Adobe Dreamweaver or another HTML editor to assist you.

Creating a XML Sitemap file for your website is considered an SEO best practice. You can create a XML Sitemap file based on the Sitemap protocol either by manually hand coding the file or more efficiently by using a XML Sitemap generator. You can try my favorite XML Sitemap generator here.

 

XML Sitemaps are useful because you can include metadata for various types of content on your website, including video, images, mobile, News, and web page source code. You can also specify within your XML Sitemap the date on which a file on your website was last updated. This indicates to the search engines when they need to revisit your files and spider them. Additionally, you can specify the frequency at which you wish for your files to be revisited by the search engines. You can also assign varying levels of priority to each file listed within your XML Sitemap. Generally your homepage should have the highest priority assigned to it.

There are several important reasons that you should be using a XML Sitemap on your website:

* Your website uses AJAX, is image intensive or your content is not easily discoverable by the search engines.

* Your website hosts dynamic content and your URL’s have all kinds of funky characters or use session ID’s in them.

* Your website is brand new and has very little in the way of links from other websites pointing to it.

* Your website has lots of orphaned pages within it that are not linked to internally from your home page or other sub pages inside of your website.

Submitting Your XML Sitemap

We’re only going to address submitting to Google.com and to Bing.com. These are the engines that matter most at the present time. Yahoo uses Bing’s search index to power their own search results. So submitting to Bing will get you listed in Yahoo’s organic results.

Submit to Google.com

If you have not already done so, create an account for yourself at google.com/webmasters then login and add your website address to your Google Webmaster Tools account, then follow the on-screen instructions to verify your ownership of the website. On the Webmaster Tools main page, click the website that you wish to work with, then under Site Configuration, click Sitemaps. Click the Add/Test Sitemap button. In the text field paste or type the URL address to your Sitemap file – i.e. <http://www.yourdomain.com/sitemap.xml>. Then click the Submit Sitemap button.

Submit to Bing.com

Create an account for yourself at bing.com/toolbox/webmaster, if you have not already done so, then login. On the Home tab, add your websiteURL – i.e. <http://www.yourdomain.com> and then follow the on-screen instructions to verify your ownership of the website. Then again on the Home tab, click the website that you wish to work with, then click the Crawl tab. Click Sitemaps and then click Add Feed. In the Add Feed dialog window you just paste or type the URL to your XML Sitemap file – i.e. <http://www.yourdomain.com/sitemap.xml>, then click the Submit button.

Pro Tips

Pro Tip: if you have more than just a few XML Sitemap files to submit which all belong to the same domain name, we recommend that you create a single Sitemap index file that lists the other Sitemap files on your site, and then submit the index Sitemap file only and do not submit the XML Sitemap files that are lísted in the indéx file. Search engínes will discover and visit other XML Sitemap file URL’s within an index XML Sitemap file.

Another Pro Tip: After you have created your XML Sitemap file and have uploaded it to your website you should reference the location of your XML Sitemap file inside of your robots.txt file. For more about robots.txt see this article. The proper way in which you reference your XML Sitemap file inside of your robots.txt file is to simply append the following line into your robots.txt file -

Sitemap: <http://www.yourdomain.com/sitemap.xml>

Now that you know about Sitemaps, why they are important, how to create and use them – drop what you’re doing and go create your Sitemaps now, then watch for an growth in the number of pages that the search engines index on your website.

What You Can Do About Abandoned Carts

Posted on : 16-05-2012 | By : Webstyles | In : General, Marketing

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All online retailers experience shopping cart abandonment. In fact, with rates averaging between 60-70%, marketers know that the majority of shoppers who start the checkout process will leave before completing it.

Those departing shoppers represent a significant amount of revenue. To capture as much of that revenue as possible, you need to be aware of reasons for abandonment and the top strategies for bringing those shoppers back.

For this white paper, we examined the carting experience and follow-up email strategies of 100 retailers. In it, you’ll discover:

5 Key Link Building Tactics in 2012

Posted on : 15-05-2012 | By : Webstyles | In : Marketing, Search engine Optimisation

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As the Web progresses, so does the refinement of the top search engines and the algorithms they utilize to ascertain important content in cyberspace. Relevant is the key word here, which means valuable to the searcher and the most likely to be exactly what they are searching for. Rolling into 2012, search engines such as Yahoo have begun to understand that keyword matching is only an aspect of the formula to determine relevancy, and that the value and the authority level of the web page is turning into a larger determinant of search relevancy.

That brings us to your link building approach as a webmaster, small business owner, or online entrepreneur as we commence 2012. The following five link building suggestions get you the backlinks and relevance you will certainly need this year:

1. Multiple, Applicable Links

All of us want a million backlinks to our blogs, and trust me, with a little bit of cash, you can get them. There are lots of linkbuilding deals at Fiverr.com and sites such as The Hoist that will sell you literally hundreds of links. Trouble is, Google is looking for quality which means pages linking to yours must be complementary, in the same market space, and in some way associated to your content. Your landing page should somehow be an offshoot of the ideas presented on the linking site. If that site has to do with gourmet foods and your page is addressed to unwed parents, that sort of link will likely not help you a great deal and in fact can harm your Google rank.

So just how can you get them?

* Get in touch with site owners wanting to swap links for starters, usually done in a resources page. This is still a strong technique and has been around for years.

* Leave blog remarks on posts with the same material as yours, specifically authority sites (more on this later).

* Distribute your original articles for publishing on news and blog sites that are a normal match to yours.

* Post relevant links to your website on social media portals like Facebook, Twitter and LinkedIn. The best are links to blog columns or landing pages relevant to Twitter trends or hash-tag lists and LinkedIn discussion groups.

 

2. Neighbors Like You

The world of online search is going local and is placing more and more focus on local sites. Even if your company is not constricted to where you reside (like an online SEO website that may be able to work for clients globally), it is more useful than ever before for local companies to be linking to yours. Socialize in your Chamber of Commerce and encourage link exchange, keeping in mind that the more similar these companies are to yours (and they’re local), the better off you are. If your SEO establishment is in San Diego, encourage your local links to say “SEO San Diego” to ensure your link is pertinent to their audience.

3. Submit Your Work

There are two primary kinds of authority sites in the internet world: big, highly trafficked, content specific sites (consider Inc.com, Wall Street Journal), and educational and governmental sites. Search engines are still giving lots of credít to university .edu sites and .gov pages, especially the federal government (who knew).

The major ways to obtain backlinks from these sites are to provide valuable, one-of-a-kind content in the form of articles or to post comments to content already on these websites. If you’re lucky enough to hand in great content and get yourself published on a high-authority content site, that is worth its weight in gold to your link building efforts.

Don’t throw away your time with auto-posting, scraping applications that are going to write nonsense responses for you. They’ll post, but in most instances will be deleted in the monitoring of the site. You can browse the web and find listings of good PR .edu and .gov websites (ones with a PR of 4, 5, 6, 7) that allow for forum postings with backlinks. Buyer beware and regularly test the domains, applying PR Checker.

4. Anchor Text Strategy

This is one thing you can most easily control using Article Marketing tactics, where you submit content for syndication and publication on high ranking sites. The actual words in your hyperlink, called anchor text, have to be pertinent to both the page on the site that is featuring your work and also to the destination website that the link goes to. That means that, if you are linking “clíck here,” you’re skipping half the benefit of this linking technique.

So how does this work? Going back to our example of the gourmet cooking site, you publish an article on that blog about your favorite ways to use cooking sherry, then throughout the body of the article you link your red wine reduction recipe to, you guessed it, a webpage that consists of exactly that. Give that guy a prize!

5. Landing Pages

We just talked about how your landing pages ought to be pertinent to the link. You ought to also be linking to various pages on your website, commonly referred to as deep links, and not only your homepage. This method ought to be easy if your website is structured properly with a product page for each product and an article for each idea you may be linking to. This informs the search engines that your domain is material rich on numerous pages, and that is vital to you earning the relevance trophy.

Is doing these things simple? Nope, but that’s exactly the point. You are doing it the right way, and that practice will reward link builders in 2012.

Free Tool for Tracking Your Social Media Influence

Posted on : 14-05-2012 | By : Webstyles | In : Website Design

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Ever wonder how much influence your brand has on Social Media? Klout 
is a free tool that makes it easy to track your influence by using 
data from Twitter and Facebook. Klout displays the information in 
simple graphs and diagrams and also provides the probability that 
your message will be retweeted, stats on which users you have an 
influence on and much more.

So go ahead and give it a try:

http://klout.com/home